Comps that show
their reasoning
Any address returns comps, a value, and a days-on-market range at your target price, with every comp graded by the condition it sold in. Bring the reasoning to the pricing conversation, not just the number.
Pricing conversations are lost to a single unexplained number. A seller arrives anchored to a portal estimate, and a competing number with no visible reasoning behind it is just a second opinion. Propera returns the comps, the grade on each one, the recorded sale price and date, and a days-on-market range for the price you are considering, so the conversation moves from whose number is bigger to which sales actually compare. It also produces the ARV, repair budget and offer math that investor clients expect, which most agent tools do not.
Where the pricing conversation breaks
A number without its reasoning invites debate
A single blended estimate gives a seller nothing to engage with except disagreement. What moves the conversation is showing which sales were used, what condition they were in, and what they actually closed at.
Investor clients want analysis you cannot produce
Investor buyers work from ARV, repair budgets and offer prices. Most agent tools stop at a comparative market analysis, so every deal you cannot underwrite is a client served by someone who can.
Comp selection quietly decides the answer
Include a renovated flip in the set and the number climbs. Include a distressed sale and it falls. If the tool does not tell you which is which, you are presenting a figure you cannot fully defend.
What changes
Comps in seconds, with the grade attached
Pull Comparables runs a full comps report on any address without a complete underwriting pass. Each comp shows its condition grade and its recorded sale price and date, so the reasoning is visible rather than implied.
A days-on-market range for the price you are considering
The same trimmed comp set produces a defensible days-on-market range at your target price, drawn from what comparable homes actually took to sell. That is the answer to the question sellers ask after "what is it worth".
The analysis investor clients decide with
ARV, an itemized repair budget from a plain-language description, and an offer range on your own formula. The same run serves a listing conversation and an investor buyer.
Export when you need to hand something over
PDF and Excel export are included on the Pro and Business plans, so the comps and the analysis leave the app in a form you can attach to an email or bring to an appointment.
One deal, and the answer was no
Eddy already had a feel for the number; the range matched it, which is what let him stop working toward an $80,000 asking price he was never going to meet. Confirming a gut read quickly is worth as much as producing one, because it is what lets you put the deal down.
From a recorded session with Eddy, Realtor and Investor. One property, so read it as an illustration rather than as evidence of accuracy.
“Process was pretty straightforward, as long as you have the info, Propera will pull up everything, and I liked that you could configure the repair numbers.”
Every comp carries its grade
A renovated sale and a distressed sale on the same street support very different numbers. Propera grades each comp on the condition it sold in and on whether the sale was a genuine retail transaction, adjusts its price per square foot toward renovated-equivalent based on that grade, then weights it by how confident the grade is. A dated sale still counts, at what it is worth.
Questions people ask
Do I need MLS access to use Propera?
No. Propera works on any address in the United States without MLS membership, which means it also works in markets where you are not a member. Comp quality follows sales density, so results are strongest where recent nearby sales exist.
Can I share the analysis with a client?
Yes. Export the comps and the analysis to PDF or Excel on the Pro and Business plans and send the file, with the comp grades and recorded sale dates included so the reasoning travels with the number.
Can I override the valuation with my own?
You set the inputs that drive it, including the comp search radius and your offer formula, and re-running a property preserves the original rather than overwriting it, so you can compare your assumptions against the first pass. Where your local knowledge disagrees with the comps, the comp grades and recorded sale dates show you exactly which sales to argue with.
Is this a replacement for my CMA tool?
For the analysis, often yes. For brokerage-branded listing presentations, no. Propera produces the comps, the value, the days-on-market range and the investor math; it does not generate a branded listing presentation.
How does this help with investor clients specifically?
It produces the three things an investor buyer asks for and most agent tools do not: an after repair value from condition-graded comps, an itemized repair budget, and an offer price on a defined formula. Being able to answer those in the first conversation is usually what decides who represents the buyer.
Run a property you already know
The fastest way to judge the comps is on a deal you underwrote yourself.
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